OBSERVATIONS & USECASES
AirBnb & Vrbo's Greatest AI Opportunities.
AI Driven Contextual Site Search
3 min read | Written By Magnor Maxi
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May 3rd, 2023 | Author: Magnor Maxi
Not only is it an opportunity, but it is a big problem solve in terms of user experience and offer availability: Take a look at recent screen recording of a missed opportunity.
I searched for "Cabin in NY", & these quick results appeared
Search on Airbnb
Search on Vrbo
Yes, this is the experience for anyone currently using their internal site search tool looking for an experience at a Cabin.
Obviously, the results are off, i even got an empty search result once i used the experiences refinement tab.
But once search for. "Farmhouse" see the results that appeared
To us, it may be obvious but perhaps to IT and content management teams it may be a nightmare to map searches that don't align 1-to-1 with your metadata of you content management solutions.
To us, it may be obvious but perhaps to IT and content management teams it may be a nightmare to map searches that don't align 1-to-1 with your metadata of you content management solutions.
A SOLUTION WITH PREDICTIVE AI SEARCH RESULTS
A SOLUTION WITH PREDICTIVE AI SEARCH RESULTS
Imagine a capability that connects your own existing data source and your search engine with power of AI? Heres a high level
Imagine a capability that connects your own existing data source and your search engine with power of AI? Heres a high level
A solution with AI that imports your user data and search results then trains a Machine Learning model on them to produce better results.
A solution with AI that imports your user data and search results then trains a Machine Learning model on them to produce better results.
Key Capability & Features
Predictive Recommendations
Predictive search results using Auto Suggest mechanism: Suggesting search terms and recommending results
Relevant Smart Search
Relevant search results rooted in user historical behavior and Document Quality using Pairwise and Listwise ranking as well as AutoML
User Personalization
Personalized search results focused on User attributes for known users like age, gender, location and any other custom attribute.
Insights and Intelligence
You will also have a number of reports and dashboards showing you insights on the performance of SearchBoost.ai, including in your data analytics and in our own dashboard.
Many companies can reap massive gains but a business with model like Airbnb and Vrbo over the web can see a major impact as users have various approaches of articulating what kind of experience they are looking for.
These companies need to do a better job of aligning their existing relevant options with search intends that may not fall under they keyword category defined by their business.
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